A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly

This project report represents a research about “Customers’ Brand Loyalty toward Domestic and Foreign Cosmetic Products” in Kuching, Sarawak. The purpose of this study was to determine on how the customers in Kuching make their decision of which cosmetic products they are preferred in the market. Th...

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Main Author:	Hasly, Widya
Format:	Thesis
Language:	English
Published:	2011
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/92699/1/92699.pdf
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id	my-uitm-ir.92699
record_format	uketd_dc
spelling	my-uitm-ir.926992024-03-22T08:01:33Z A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly 2011 Hasly, Widya H Social Sciences (General) Study and teaching. Research This project report represents a research about “Customers’ Brand Loyalty toward Domestic and Foreign Cosmetic Products” in Kuching, Sarawak. The purpose of this study was to determine on how the customers in Kuching make their decision of which cosmetic products they are preferred in the market. The samples consist of 200 respondents that will be conducted at shopping complex in Kuching such as Spring, Parkson, Boulevard and Wisma Satok. The findings of study revealed that most of respondents preferred to use foreign cosmetic products indicated by 66% rather than to use the domestic cosmetic products which is only 34%. Research finding also shown that good functional of product quality is very important in order to make customers satisfied indicated by 3.35 mean. Lastly, the study has given several recommendation and future research at the end of the research. 2011 Thesis https://ir.uitm.edu.my/id/eprint/92699/ https://ir.uitm.edu.my/id/eprint/92699/1/92699.pdf text en public degree Universiti Teknologi MARA Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Hasly, Widya A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly
description	This project report represents a research about “Customers’ Brand Loyalty toward Domestic and Foreign Cosmetic Products” in Kuching, Sarawak. The purpose of this study was to determine on how the customers in Kuching make their decision of which cosmetic products they are preferred in the market. The samples consist of 200 respondents that will be conducted at shopping complex in Kuching such as Spring, Parkson, Boulevard and Wisma Satok. The findings of study revealed that most of respondents preferred to use foreign cosmetic products indicated by 66% rather than to use the domestic cosmetic products which is only 34%. Research finding also shown that good functional of product quality is very important in order to make customers satisfied indicated by 3.35 mean. Lastly, the study has given several recommendation and future research at the end of the research.
format	Thesis
qualification_level	Bachelor degree
author	Hasly, Widya
author_facet	Hasly, Widya
author_sort	Hasly, Widya
title	A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly
title_short	A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly
title_full	A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly
title_fullStr	A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly
title_full_unstemmed	A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly
title_sort	study on customers’ brand loyalty toward domestic and foreign cosmetic products / widya hasly
granting_institution	Universiti Teknologi MARA Sarawak
granting_department	Faculty of Business Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/92699/1/92699.pdf
_version_	1804889861241438208

A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly

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