A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly
This project report represents a research about “Customers’ Brand Loyalty toward Domestic and Foreign Cosmetic Products” in Kuching, Sarawak. The purpose of this study was to determine on how the customers in Kuching make their decision of which cosmetic products they are preferred in the market. Th...
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2011
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my-uitm-ir.926992024-03-22T08:01:33Z A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly 2011 Hasly, Widya H Social Sciences (General) Study and teaching. Research This project report represents a research about “Customers’ Brand Loyalty toward Domestic and Foreign Cosmetic Products” in Kuching, Sarawak. The purpose of this study was to determine on how the customers in Kuching make their decision of which cosmetic products they are preferred in the market. The samples consist of 200 respondents that will be conducted at shopping complex in Kuching such as Spring, Parkson, Boulevard and Wisma Satok. The findings of study revealed that most of respondents preferred to use foreign cosmetic products indicated by 66% rather than to use the domestic cosmetic products which is only 34%. Research finding also shown that good functional of product quality is very important in order to make customers satisfied indicated by 3.35 mean. Lastly, the study has given several recommendation and future research at the end of the research. 2011 Thesis https://ir.uitm.edu.my/id/eprint/92699/ https://ir.uitm.edu.my/id/eprint/92699/1/92699.pdf text en public degree Universiti Teknologi MARA Sarawak Faculty of Business Management |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
H Social Sciences (General) H Social Sciences (General) |
| spellingShingle |
H Social Sciences (General) H Social Sciences (General) Hasly, Widya A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly |
| description |
This project report represents a research about “Customers’ Brand Loyalty toward Domestic and Foreign Cosmetic Products” in Kuching, Sarawak. The purpose of this study was to determine on how the customers in Kuching make their decision of which cosmetic products they are preferred in the market. The samples consist of 200 respondents that will be conducted at shopping complex in Kuching such as Spring, Parkson, Boulevard and Wisma Satok. The findings of study revealed that most of respondents preferred to use foreign cosmetic products indicated by 66% rather than to use the domestic cosmetic products which is only 34%. Research finding also shown that good functional of product quality is very important in order to make customers satisfied indicated by 3.35 mean. Lastly, the study has given several recommendation and future research at the end
of the research. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Hasly, Widya |
| author_facet |
Hasly, Widya |
| author_sort |
Hasly, Widya |
| title |
A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly |
| title_short |
A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly |
| title_full |
A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly |
| title_fullStr |
A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly |
| title_full_unstemmed |
A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly |
| title_sort |
study on customers’ brand loyalty toward domestic and foreign cosmetic products / widya hasly |
| granting_institution |
Universiti Teknologi MARA Sarawak |
| granting_department |
Faculty of Business Management |
| publishDate |
2011 |
| url |
https://ir.uitm.edu.my/id/eprint/92699/1/92699.pdf |
| _version_ |
1804889861241438208 |