A study on Proton and its challenges after AFTA / Judy Asing

The objective of this study is to analyse the business response taken by the national automaker, Perusahaan Otomobil Nasional Berhad or PROTON in the face of regional market liberalization with the implementation of AFTA (Asean Free Trade Area) not only in Malaysia but also in the Asean region. The...

Full description

Saved in:
Bibliographic Details
Main Author: Asing, Judy
Format: Thesis
Language:English
Published: 2008
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/92718/1/92718.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!