A study on Proton and its challenges after AFTA / Judy Asing

The objective of this study is to analyse the business response taken by the national automaker, Perusahaan Otomobil Nasional Berhad or PROTON in the face of regional market liberalization with the implementation of AFTA (Asean Free Trade Area) not only in Malaysia but also in the Asean region. The...

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Main Author:	Asing, Judy
Format:	Thesis
Language:	English
Published:	2008
Subjects:	Petroleum industry and trade
Online Access:	https://ir.uitm.edu.my/id/eprint/92718/1/92718.pdf
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id	my-uitm-ir.92718
record_format	uketd_dc
spelling	my-uitm-ir.927182024-05-10T08:17:42Z A study on Proton and its challenges after AFTA / Judy Asing 2008 Asing, Judy Petroleum industry and trade The objective of this study is to analyse the business response taken by the national automaker, Perusahaan Otomobil Nasional Berhad or PROTON in the face of regional market liberalization with the implementation of AFTA (Asean Free Trade Area) not only in Malaysia but also in the Asean region. The study encompasses Proton's initial growth, and market share which are mainly in the local market, and the eventual effects that affected Proton with the abolishment of the trade tariff. This also includes the various steps taken by Proton over several years, such as the investments in the technology for product, i.e. research and development (R & D), model varieties, and quality in preparation of AFTA. The study explicates the evident of efforts from Proton itself to succeed in the automotive industry. Proton had responded positively to the implementation of AFTA by considering its limitations and had taken the necessary steps to overcome its weaknesses. AFTA had also provided greater opportunities for Proton to venture further into the exports market in the Asean region. Proton's new high-tech R & D (with Computer Aided Design (CAD)) had produced several new models of cars that had made in-roads to the Asean regional markets, notably to Thailand, Indonesia and Vietnam. Proton's success in the regional Asean market would enable Proton to penetrate further in the world markets to compliment its success in the U.K. and the Australian markets. 2008 Thesis https://ir.uitm.edu.my/id/eprint/92718/ https://ir.uitm.edu.my/id/eprint/92718/1/92718.pdf text en public degree Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Petroleum industry and trade
spellingShingle	Petroleum industry and trade Asing, Judy A study on Proton and its challenges after AFTA / Judy Asing
description	The objective of this study is to analyse the business response taken by the national automaker, Perusahaan Otomobil Nasional Berhad or PROTON in the face of regional market liberalization with the implementation of AFTA (Asean Free Trade Area) not only in Malaysia but also in the Asean region. The study encompasses Proton's initial growth, and market share which are mainly in the local market, and the eventual effects that affected Proton with the abolishment of the trade tariff. This also includes the various steps taken by Proton over several years, such as the investments in the technology for product, i.e. research and development (R & D), model varieties, and quality in preparation of AFTA. The study explicates the evident of efforts from Proton itself to succeed in the automotive industry. Proton had responded positively to the implementation of AFTA by considering its limitations and had taken the necessary steps to overcome its weaknesses. AFTA had also provided greater opportunities for Proton to venture further into the exports market in the Asean region. Proton's new high-tech R & D (with Computer Aided Design (CAD)) had produced several new models of cars that had made in-roads to the Asean regional markets, notably to Thailand, Indonesia and Vietnam. Proton's success in the regional Asean market would enable Proton to penetrate further in the world markets to compliment its success in the U.K. and the Australian markets.
format	Thesis
qualification_level	Bachelor degree
author	Asing, Judy
author_facet	Asing, Judy
author_sort	Asing, Judy
title	A study on Proton and its challenges after AFTA / Judy Asing
title_short	A study on Proton and its challenges after AFTA / Judy Asing
title_full	A study on Proton and its challenges after AFTA / Judy Asing
title_fullStr	A study on Proton and its challenges after AFTA / Judy Asing
title_full_unstemmed	A study on Proton and its challenges after AFTA / Judy Asing
title_sort	study on proton and its challenges after afta / judy asing
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2008
url	https://ir.uitm.edu.my/id/eprint/92718/1/92718.pdf
_version_	1804889863752777728

A study on Proton and its challenges after AFTA / Judy Asing

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