Strategic determinants towards competitive performance: Malaysian frozen food manufacturing industry / Zarina Zainudin
Frozen foods are well-known among the Malaysian society due to the modern lifestyles that require short time for food preparation without neglecting food nutrition. The shift in food demand is causing consumers to have a higher expectation on the quality of food. Thus, frozen food manufacturers need...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/94164/1/94164.pdf |
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