A study on the effectiveness of Point of Purchase (PoP) display at the Children's Department, Jaya Jusco Bandar Baru Klang / Azrina Ashahar
Point of purchase (POP) displays must done a specific job - attract the attention of the customer in the store. If it does not do that, it has failed to do the job. POP is a form of sales promotion advertised for a merchandise. POP can help the sales person and promote the company's image. For...
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| Format: | Thesis |
| Language: | English |
| Published: |
1997
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/96530/1/96530.pdf |
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