A study on the effectiveness of Point of Purchase (PoP) display at the Children's Department, Jaya Jusco Bandar Baru Klang / Azrina Ashahar

Point of purchase (POP) displays must done a specific job - attract the attention of the customer in the store. If it does not do that, it has failed to do the job. POP is a form of sales promotion advertised for a merchandise. POP can help the sales person and promote the company's image. For...

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Bibliographic Details
Main Author:	Ashahar, Azrina
Format:	Thesis
Language:	English
Published:	1997
Subjects:	New products
Online Access:	https://ir.uitm.edu.my/id/eprint/96530/1/96530.pdf
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id	my-uitm-ir.96530
record_format	uketd_dc
spelling	my-uitm-ir.965302024-06-27T16:24:22Z A study on the effectiveness of Point of Purchase (PoP) display at the Children's Department, Jaya Jusco Bandar Baru Klang / Azrina Ashahar 1997 Ashahar, Azrina New products Point of purchase (POP) displays must done a specific job - attract the attention of the customer in the store. If it does not do that, it has failed to do the job. POP is a form of sales promotion advertised for a merchandise. POP can help the sales person and promote the company's image. For example, if the wrong description is given and the POP is untidy, it will give the customer an impression that the goods are not worth the price and the company's image will be affected. 1997 Thesis https://ir.uitm.edu.my/id/eprint/96530/ https://ir.uitm.edu.my/id/eprint/96530/1/96530.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Business and Management -, Khidzir
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	-, Khidzir
topic	New products
spellingShingle	New products Ashahar, Azrina A study on the effectiveness of Point of Purchase (PoP) display at the Children's Department, Jaya Jusco Bandar Baru Klang / Azrina Ashahar
description	Point of purchase (POP) displays must done a specific job - attract the attention of the customer in the store. If it does not do that, it has failed to do the job. POP is a form of sales promotion advertised for a merchandise. POP can help the sales person and promote the company's image. For example, if the wrong description is given and the POP is untidy, it will give the customer an impression that the goods are not worth the price and the company's image will be affected.
format	Thesis
qualification_level	Bachelor degree
author	Ashahar, Azrina
author_facet	Ashahar, Azrina
author_sort	Ashahar, Azrina
title	A study on the effectiveness of Point of Purchase (PoP) display at the Children's Department, Jaya Jusco Bandar Baru Klang / Azrina Ashahar
title_short	A study on the effectiveness of Point of Purchase (PoP) display at the Children's Department, Jaya Jusco Bandar Baru Klang / Azrina Ashahar
title_full	A study on the effectiveness of Point of Purchase (PoP) display at the Children's Department, Jaya Jusco Bandar Baru Klang / Azrina Ashahar
title_fullStr	A study on the effectiveness of Point of Purchase (PoP) display at the Children's Department, Jaya Jusco Bandar Baru Klang / Azrina Ashahar
title_full_unstemmed	A study on the effectiveness of Point of Purchase (PoP) display at the Children's Department, Jaya Jusco Bandar Baru Klang / Azrina Ashahar
title_sort	study on the effectiveness of point of purchase (pop) display at the children's department, jaya jusco bandar baru klang / azrina ashahar
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business and Management
publishDate	1997
url	https://ir.uitm.edu.my/id/eprint/96530/1/96530.pdf
_version_	1804889993516154880

A study on the effectiveness of Point of Purchase (PoP) display at the Children's Department, Jaya Jusco Bandar Baru Klang / Azrina Ashahar

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