Factors influencing consumer preferences towards fast food restaurant / Nur Athirah Baharudin

This undergraduate project is based on the previous researcher which is the research as the secondary data. This topic also is the currently situation which is the factors influencing consumer towards fast food. As be knowing the fast food is one of the popular foods that be choosing by the consumer...

Full description

Saved in:

Bibliographic Details
Main Author:	Baharudin, Nur Athirah
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/98753/1/98753.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.98753
record_format	uketd_dc
spelling	my-uitm-ir.987532024-08-24T17:22:25Z Factors influencing consumer preferences towards fast food restaurant / Nur Athirah Baharudin 2020 Baharudin, Nur Athirah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This undergraduate project is based on the previous researcher which is the research as the secondary data. This topic also is the currently situation which is the factors influencing consumer towards fast food. As be knowing the fast food is one of the popular foods that be choosing by the consumer. Tan Lee Ying (2011) defined that fast food is one type of food able to prepare in short time period and sell to customer in reasonable price. In this study, will know that what the factor influencing the consumer towards fast food and the relationship between the independent variables and dependent variables. In chapter 1, will be know the introduction, background of the study, the problem statement, research objectives and the questions, the framework of the independent and dependent variables, hypothesis, significance and limitation of the study and the definition of the important key. For the chapter 2, will study about the literature review for every key point or term that be explain. Meanwhile, in chapter 3 basically will study about the methodology that be choosing by the researcher which is the secondary data. Lastly, chapter 4, the researcher will conclude all the chapter from the chapter 1 to chapter 4 and make the recommendations. 2020 Thesis https://ir.uitm.edu.my/id/eprint/98753/ https://ir.uitm.edu.my/id/eprint/98753/1/98753.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Hamid, Munirah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Hamid, Munirah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Baharudin, Nur Athirah Factors influencing consumer preferences towards fast food restaurant / Nur Athirah Baharudin
description	This undergraduate project is based on the previous researcher which is the research as the secondary data. This topic also is the currently situation which is the factors influencing consumer towards fast food. As be knowing the fast food is one of the popular foods that be choosing by the consumer. Tan Lee Ying (2011) defined that fast food is one type of food able to prepare in short time period and sell to customer in reasonable price. In this study, will know that what the factor influencing the consumer towards fast food and the relationship between the independent variables and dependent variables. In chapter 1, will be know the introduction, background of the study, the problem statement, research objectives and the questions, the framework of the independent and dependent variables, hypothesis, significance and limitation of the study and the definition of the important key. For the chapter 2, will study about the literature review for every key point or term that be explain. Meanwhile, in chapter 3 basically will study about the methodology that be choosing by the researcher which is the secondary data. Lastly, chapter 4, the researcher will conclude all the chapter from the chapter 1 to chapter 4 and make the recommendations.
format	Thesis
qualification_level	Bachelor degree
author	Baharudin, Nur Athirah
author_facet	Baharudin, Nur Athirah
author_sort	Baharudin, Nur Athirah
title	Factors influencing consumer preferences towards fast food restaurant / Nur Athirah Baharudin
title_short	Factors influencing consumer preferences towards fast food restaurant / Nur Athirah Baharudin
title_full	Factors influencing consumer preferences towards fast food restaurant / Nur Athirah Baharudin
title_fullStr	Factors influencing consumer preferences towards fast food restaurant / Nur Athirah Baharudin
title_full_unstemmed	Factors influencing consumer preferences towards fast food restaurant / Nur Athirah Baharudin
title_sort	factors influencing consumer preferences towards fast food restaurant / nur athirah baharudin
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/98753/1/98753.pdf
_version_	1811768958973378560

Factors influencing consumer preferences towards fast food restaurant / Nur Athirah Baharudin

Similar Items