The effect of e-service quality on customer engagement behaviours via online customer experience and customer satisfaction: insight from the luxury hotels in Malaysia / Nur Amira Mohd Ridzuan
E-service quality plays an effective role to ensure customer satisfaction and customer engagement attracts-depth study intention. However, a review of previous literature reveals a lack of focus on e-service quality on customer satisfaction and how it influences customer engagement towards the e-ser...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/98789/1/98789.pdf |
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