Determinants of menu hybridization development opportunity toward food business performance / Nik Mohd Shahril Nik Mohd Nor
This study investigates the complex dynamics of menu hybridization development, focusing on the impact of familiarity of food attributes, food adaptability, food integration, and their subsequent effect on food business performance in Malaysia's thriving culinary landscape. The study develops a...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/98791/1/98791.pdf |
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