Determinants of menu hybridization development opportunity toward food business performance / Nik Mohd Shahril Nik Mohd Nor

This study investigates the complex dynamics of menu hybridization development, focusing on the impact of familiarity of food attributes, food adaptability, food integration, and their subsequent effect on food business performance in Malaysia's thriving culinary landscape. The study develops a...

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Main Author:	Nik Mohd Nor, Nik Mohd Shahril
Format:	Thesis
Language:	English
Published:	2024
Subjects:	Nutrition Foods and food supply Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/98791/1/98791.pdf
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id	my-uitm-ir.98791
record_format	uketd_dc
spelling	my-uitm-ir.987912024-07-22T23:04:25Z Determinants of menu hybridization development opportunity toward food business performance / Nik Mohd Shahril Nik Mohd Nor 2024 Nik Mohd Nor, Nik Mohd Shahril Nutrition. Foods and food supply Food service This study investigates the complex dynamics of menu hybridization development, focusing on the impact of familiarity of food attributes, food adaptability, food integration, and their subsequent effect on food business performance in Malaysia's thriving culinary landscape. The study develops a robust conceptual framework by analyzing relevant literature and theories, including Resource-Based Theory, Social Capital Theory, and Dynamic Capability Theory. It explores the complex connections between familiarity of food attributes, food adaptation, food integration, menu hybridization development, and food business performance. In Malaysia, 319 chefs from casual restaurants all around Malaysia were surveyed using a quantitative research methodology that included a cross-sectional survey with a structured questionnaire. To evaluate hypotheses and model fit, the collected data were subjected to rigorous analysis, including descriptive statistics and Partial Least Square Structural Equation Modeling 4.0 (PLS-SEM 4). This study's findings shed light on the crucial role of food adaptation, food integration, and menu hybridization development as mediators between familiarity with food attributes and food business performance. These findings highlight the significance of these processes in Malaysia's FnB landscape formation. This study contributes to the existing body of knowledge by shedding light on the evolving landscape of menu hybridization and its effect on the performance of food businesses. It serves as a foundation for future research endeavors in the fields of food innovation, menu development, and the globalization of traditional cuisine. This study provides a comprehensive understanding of the factors driving menu hybridization and its implications for the Malaysian and global culinary industries. 2024 Thesis https://ir.uitm.edu.my/id/eprint/98791/ https://ir.uitm.edu.my/id/eprint/98791/1/98791.pdf text en public phd doctoral Universiti Teknologi MARA (Kampus Puncak Alam) Faculty of Hotel and Tourism Management Md Nor, Norfezah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Md Nor, Norfezah
topic	Nutrition Foods and food supply Food service
spellingShingle	Nutrition Foods and food supply Food service Nik Mohd Nor, Nik Mohd Shahril Determinants of menu hybridization development opportunity toward food business performance / Nik Mohd Shahril Nik Mohd Nor
description	This study investigates the complex dynamics of menu hybridization development, focusing on the impact of familiarity of food attributes, food adaptability, food integration, and their subsequent effect on food business performance in Malaysia's thriving culinary landscape. The study develops a robust conceptual framework by analyzing relevant literature and theories, including Resource-Based Theory, Social Capital Theory, and Dynamic Capability Theory. It explores the complex connections between familiarity of food attributes, food adaptation, food integration, menu hybridization development, and food business performance. In Malaysia, 319 chefs from casual restaurants all around Malaysia were surveyed using a quantitative research methodology that included a cross-sectional survey with a structured questionnaire. To evaluate hypotheses and model fit, the collected data were subjected to rigorous analysis, including descriptive statistics and Partial Least Square Structural Equation Modeling 4.0 (PLS-SEM 4). This study's findings shed light on the crucial role of food adaptation, food integration, and menu hybridization development as mediators between familiarity with food attributes and food business performance. These findings highlight the significance of these processes in Malaysia's FnB landscape formation. This study contributes to the existing body of knowledge by shedding light on the evolving landscape of menu hybridization and its effect on the performance of food businesses. It serves as a foundation for future research endeavors in the fields of food innovation, menu development, and the globalization of traditional cuisine. This study provides a comprehensive understanding of the factors driving menu hybridization and its implications for the Malaysian and global culinary industries.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Nik Mohd Nor, Nik Mohd Shahril
author_facet	Nik Mohd Nor, Nik Mohd Shahril
author_sort	Nik Mohd Nor, Nik Mohd Shahril
title	Determinants of menu hybridization development opportunity toward food business performance / Nik Mohd Shahril Nik Mohd Nor
title_short	Determinants of menu hybridization development opportunity toward food business performance / Nik Mohd Shahril Nik Mohd Nor
title_full	Determinants of menu hybridization development opportunity toward food business performance / Nik Mohd Shahril Nik Mohd Nor
title_fullStr	Determinants of menu hybridization development opportunity toward food business performance / Nik Mohd Shahril Nik Mohd Nor
title_full_unstemmed	Determinants of menu hybridization development opportunity toward food business performance / Nik Mohd Shahril Nik Mohd Nor
title_sort	determinants of menu hybridization development opportunity toward food business performance / nik mohd shahril nik mohd nor
granting_institution	Universiti Teknologi MARA (Kampus Puncak Alam)
granting_department	Faculty of Hotel and Tourism Management
publishDate	2024
url	https://ir.uitm.edu.my/id/eprint/98791/1/98791.pdf
_version_	1811768960731840512

Determinants of menu hybridization development opportunity toward food business performance / Nik Mohd Shahril Nik Mohd Nor

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