Determinants of menu hybridization development opportunity toward food business performance / Nik Mohd Shahril Nik Mohd Nor

Determinants of menu hybridization development opportunity toward food business performance / Nik Mohd Shahril Nik Mohd Nor

This study investigates the complex dynamics of menu hybridization development, focusing on the impact of familiarity of food attributes, food adaptability, food integration, and their subsequent effect on food business performance in Malaysia's thriving culinary landscape. The study develops a...

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书目详细资料
主要作者:	Nik Mohd Nor, Nik Mohd Shahril
格式:	Thesis
语言:	English
出版:	2024
主题:	Nutrition Foods and food supply Food service
在线阅读:	https://ir.uitm.edu.my/id/eprint/98791/1/98791.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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