Customer perception towards green practices in restaurants: the case of strawless campaign in McDonald’s / Norazura Musa and Siti Afida Osaman
This study investigates the customer perception towards green practices in restaurant: the case of strawless campaign in McDonald’s. Using the sample size (n = 259), a survey has been developed and administered across Batu Pahat, Johor. This study also consists of one objectives which to examine cus...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/98839/1/98839.pdf |
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