Customer perception towards green practices in restaurants: the case of strawless campaign in McDonald’s / Norazura Musa and Siti Afida Osaman

This study investigates the customer perception towards green practices in restaurant: the case of strawless campaign in McDonald’s. Using the sample size (n = 259), a survey has been developed and administered across Batu Pahat, Johor. This study also consists of one objectives which to examine cus...

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Main Authors:	Musa, Norazura, Osaman, Siti Afida
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Environmental aspects Green marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/98839/1/98839.pdf
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id	my-uitm-ir.98839
record_format	uketd_dc
spelling	my-uitm-ir.988392024-08-24T17:35:52Z Customer perception towards green practices in restaurants: the case of strawless campaign in McDonald’s / Norazura Musa and Siti Afida Osaman 2019 Musa, Norazura Osaman, Siti Afida Environmental aspects. Green marketing This study investigates the customer perception towards green practices in restaurant: the case of strawless campaign in McDonald’s. Using the sample size (n = 259), a survey has been developed and administered across Batu Pahat, Johor. This study also consists of one objectives which to examine customer perceptions towards green practice: plastic straws ban in restaurants. This study will use descriptive research because the researcher wants to describe the customer perception and environmental pollution where one variable is believing to affect another. Researcher uses convenient sampling where it also is known as non-probability sampling. In convenience sampling, there is no specific criteria identified prior to be selective of the respondent, the instrument, the survey questionnaire will be divided into 5 main sections. As are conclusion, the study can conclude that people who are young, knowledgeable, educated open minded are more interested to follow green practice to save environment. Other alternative plastic straw must be exposed to be known to consumer, business, and supplier. 2019 Thesis https://ir.uitm.edu.my/id/eprint/98839/ https://ir.uitm.edu.my/id/eprint/98839/1/98839.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Abdul Karim, Noraida
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Karim, Noraida
topic	Environmental aspects Green marketing
spellingShingle	Environmental aspects Green marketing Musa, Norazura Osaman, Siti Afida Customer perception towards green practices in restaurants: the case of strawless campaign in McDonald’s / Norazura Musa and Siti Afida Osaman
description	This study investigates the customer perception towards green practices in restaurant: the case of strawless campaign in McDonald’s. Using the sample size (n = 259), a survey has been developed and administered across Batu Pahat, Johor. This study also consists of one objectives which to examine customer perceptions towards green practice: plastic straws ban in restaurants. This study will use descriptive research because the researcher wants to describe the customer perception and environmental pollution where one variable is believing to affect another. Researcher uses convenient sampling where it also is known as non-probability sampling. In convenience sampling, there is no specific criteria identified prior to be selective of the respondent, the instrument, the survey questionnaire will be divided into 5 main sections. As are conclusion, the study can conclude that people who are young, knowledgeable, educated open minded are more interested to follow green practice to save environment. Other alternative plastic straw must be exposed to be known to consumer, business, and supplier.
format	Thesis
qualification_level	Bachelor degree
author	Musa, Norazura Osaman, Siti Afida
author_facet	Musa, Norazura Osaman, Siti Afida
author_sort	Musa, Norazura
title	Customer perception towards green practices in restaurants: the case of strawless campaign in McDonald’s / Norazura Musa and Siti Afida Osaman
title_short	Customer perception towards green practices in restaurants: the case of strawless campaign in McDonald’s / Norazura Musa and Siti Afida Osaman
title_full	Customer perception towards green practices in restaurants: the case of strawless campaign in McDonald’s / Norazura Musa and Siti Afida Osaman
title_fullStr	Customer perception towards green practices in restaurants: the case of strawless campaign in McDonald’s / Norazura Musa and Siti Afida Osaman
title_full_unstemmed	Customer perception towards green practices in restaurants: the case of strawless campaign in McDonald’s / Norazura Musa and Siti Afida Osaman
title_sort	customer perception towards green practices in restaurants: the case of strawless campaign in mcdonald’s / norazura musa and siti afida osaman
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/98839/1/98839.pdf
_version_	1811768962754543616

Customer perception towards green practices in restaurants: the case of strawless campaign in McDonald’s / Norazura Musa and Siti Afida Osaman

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