Examining the relationship between appropriateness, aggregate, and disposition of consumer review towards online purchasing decisions / Nur Diyana Shaharuddin and Syed Hasif Emir Syed Ahmad Razali
The Covid-19 pandemic has had a lasting impact on consumer behaviour in Malaysia and resulted in a preference shift from purchases performed in traditional brick and mortar storefronts to e-commerce platforms. The change in consumer purchase behaviour is forcing online shopping platforms to implemen...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99105/1/99105.pdf |
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