Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias
The Malaysian government immediately implemented the Movement Control Order (MCO) to break the COVID-19 chain and were impact to restaurants sector. However, based on the survey, it was found that the preference for Arabic Food Restaurant changed after post-Covid. Thus, the Theory of Loyalty was app...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99106/1/99106.pdf |
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