Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias

The Malaysian government immediately implemented the Movement Control Order (MCO) to break the COVID-19 chain and were impact to restaurants sector. However, based on the survey, it was found that the preference for Arabic Food Restaurant changed after post-Covid. Thus, the Theory of Loyalty was app...

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Main Authors:	Ali, Jurainah, Roslin, Hanis Amirah, Alias, Aidi Azhar
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Food industry and trade Halal food industry Certification
Online Access:	https://ir.uitm.edu.my/id/eprint/99106/1/99106.pdf
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id	my-uitm-ir.99106
record_format	uketd_dc
spelling	my-uitm-ir.991062024-07-24T04:21:11Z Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias 2022 Ali, Jurainah Roslin, Hanis Amirah Alias, Aidi Azhar Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The Malaysian government immediately implemented the Movement Control Order (MCO) to break the COVID-19 chain and were impact to restaurants sector. However, based on the survey, it was found that the preference for Arabic Food Restaurant changed after post-Covid. Thus, the Theory of Loyalty was applied in this study to represent quality construct in the customers' loyalty model and help identify areas for further improvement. This study used the SWOT (Strength, Weakness, Opportunity and Threats) approach to analyse the issues at Arabic Food Restaurants. This study aims to determine how customers' loyalty to an Arabic Food Restaurants was impacted by factors such as ambiance, food quality, and price fairness. The approach of this study is a quantitative method using a structured questionnaire. A total of 400 questionnaire online forms were processed using the statistical tool SPSS to test the hypotheses that had been developed. In this study, finding shows that ambience, food quality and price fairness has strong relationship with customers' loyalty. All null hypotheses are accepted. Therefore, Arabic Food Restaurant owners need to allocate strategies focus on the ambience, food quality and price fairness as factors to cater customers' loyalty in order to compete with other rivals. 2022 Thesis https://ir.uitm.edu.my/id/eprint/99106/ https://ir.uitm.edu.my/id/eprint/99106/1/99106.pdf text en public masters Universiti Teknologi MARA, Johor Arshad Ayub Graduate Business School
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Food industry and trade Halal food industry Certification Food industry and trade Halal food industry Certification
spellingShingle	Food industry and trade Halal food industry Certification Food industry and trade Halal food industry Certification Ali, Jurainah Roslin, Hanis Amirah Alias, Aidi Azhar Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias
description	The Malaysian government immediately implemented the Movement Control Order (MCO) to break the COVID-19 chain and were impact to restaurants sector. However, based on the survey, it was found that the preference for Arabic Food Restaurant changed after post-Covid. Thus, the Theory of Loyalty was applied in this study to represent quality construct in the customers' loyalty model and help identify areas for further improvement. This study used the SWOT (Strength, Weakness, Opportunity and Threats) approach to analyse the issues at Arabic Food Restaurants. This study aims to determine how customers' loyalty to an Arabic Food Restaurants was impacted by factors such as ambiance, food quality, and price fairness. The approach of this study is a quantitative method using a structured questionnaire. A total of 400 questionnaire online forms were processed using the statistical tool SPSS to test the hypotheses that had been developed. In this study, finding shows that ambience, food quality and price fairness has strong relationship with customers' loyalty. All null hypotheses are accepted. Therefore, Arabic Food Restaurant owners need to allocate strategies focus on the ambience, food quality and price fairness as factors to cater customers' loyalty in order to compete with other rivals.
format	Thesis
qualification_level	Master's degree
author	Ali, Jurainah Roslin, Hanis Amirah Alias, Aidi Azhar
author_facet	Ali, Jurainah Roslin, Hanis Amirah Alias, Aidi Azhar
author_sort	Ali, Jurainah
title	Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias
title_short	Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias
title_full	Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias
title_fullStr	Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias
title_full_unstemmed	Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias
title_sort	effect of ambience, food quality and price fairness on customers' loyalty: focus on arabic food restaurants in johor bahru / jurainah ali, hanis amirah roslin and aidi azhar alias
granting_institution	Universiti Teknologi MARA, Johor
granting_department	Arshad Ayub Graduate Business School
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/99106/1/99106.pdf
_version_	1811768985809584128

Effect of ambience, food quality and price fairness on customers' loyalty: focus on Arabic food restaurants in Johor Bahru / Jurainah Ali, Hanis Amirah Roslin and Aidi Azhar Alias

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