The effectiveness of corporate branding design: case study of Petronas and application on mart petrol, oil and gas companies in Malaysia / Amina Syarfina Abu Bakar
Branding is a primary vehicle for communicating complex ideas in a clear and digestible way. In oil & gas industry, Petronas has been the flagship in Malaysian economy since 1974. Through out the years Petronas has revamped the logo design towards dynamic approach on corporate identity. Another...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/99299/1/99299.pdf |
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