Tourists’ acceptance of local food in Kelantan / Nur Emylia Abdul Mutalib and Nurul Nadia Zakariya

A huge part of travelling is when they try the traditional food and gain experience from the local culture. The acceptance can be seen when they choose the food. It followed the sensory perception in build a response on the food products. In Kelantan, great food can attract consumers to visit here a...

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Main Authors:	Abdul Mutalib, Nur Emylia, Zakariya, Nurul Nadia
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/99643/1/99643.pdf
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id	my-uitm-ir.99643
record_format	uketd_dc
spelling	my-uitm-ir.996432024-08-01T22:50:32Z Tourists’ acceptance of local food in Kelantan / Nur Emylia Abdul Mutalib and Nurul Nadia Zakariya 2021 Abdul Mutalib, Nur Emylia Zakariya, Nurul Nadia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling A huge part of travelling is when they try the traditional food and gain experience from the local culture. The acceptance can be seen when they choose the food. It followed the sensory perception in build a response on the food products. In Kelantan, great food can attract consumers to visit here and try the local food. However, the problem is there are minimal research and data on the food image of Kelantan; the food image at Kelantan has been focused less, be ignored and is unimportant by researchers. The last problem is the lack of study by researchers in developing tourism that comes eat local food in Kelantan. This study attempts to investigate the acceptance of tourists towards local food in Kelantan and to identify the main factors that influence the acceptance of local food in Kelantan by tourists, which was achieved by distributing the survey to the population which is Malaysian citizens that have been and tried Kelantan local foods using the convenient sampling method. The data is analyzed by using MS Excel and SPSS software. The resulting findings will be revealed that demographic factors, physiological factors, and motivational factors will become a major point of concern for tourists in the context of acceptance of Kelantan local food consumption. 2021 Thesis https://ir.uitm.edu.my/id/eprint/99643/ https://ir.uitm.edu.my/id/eprint/99643/1/99643.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Abdul Mutalib, Nur Emylia Zakariya, Nurul Nadia Tourists’ acceptance of local food in Kelantan / Nur Emylia Abdul Mutalib and Nurul Nadia Zakariya
description	A huge part of travelling is when they try the traditional food and gain experience from the local culture. The acceptance can be seen when they choose the food. It followed the sensory perception in build a response on the food products. In Kelantan, great food can attract consumers to visit here and try the local food. However, the problem is there are minimal research and data on the food image of Kelantan; the food image at Kelantan has been focused less, be ignored and is unimportant by researchers. The last problem is the lack of study by researchers in developing tourism that comes eat local food in Kelantan. This study attempts to investigate the acceptance of tourists towards local food in Kelantan and to identify the main factors that influence the acceptance of local food in Kelantan by tourists, which was achieved by distributing the survey to the population which is Malaysian citizens that have been and tried Kelantan local foods using the convenient sampling method. The data is analyzed by using MS Excel and SPSS software. The resulting findings will be revealed that demographic factors, physiological factors, and motivational factors will become a major point of concern for tourists in the context of acceptance of Kelantan local food consumption.
format	Thesis
qualification_level	Bachelor degree
author	Abdul Mutalib, Nur Emylia Zakariya, Nurul Nadia
author_facet	Abdul Mutalib, Nur Emylia Zakariya, Nurul Nadia
author_sort	Abdul Mutalib, Nur Emylia
title	Tourists’ acceptance of local food in Kelantan / Nur Emylia Abdul Mutalib and Nurul Nadia Zakariya
title_short	Tourists’ acceptance of local food in Kelantan / Nur Emylia Abdul Mutalib and Nurul Nadia Zakariya
title_full	Tourists’ acceptance of local food in Kelantan / Nur Emylia Abdul Mutalib and Nurul Nadia Zakariya
title_fullStr	Tourists’ acceptance of local food in Kelantan / Nur Emylia Abdul Mutalib and Nurul Nadia Zakariya
title_full_unstemmed	Tourists’ acceptance of local food in Kelantan / Nur Emylia Abdul Mutalib and Nurul Nadia Zakariya
title_sort	tourists’ acceptance of local food in kelantan / nur emylia abdul mutalib and nurul nadia zakariya
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/99643/1/99643.pdf
_version_	1811769012441317376

Tourists’ acceptance of local food in Kelantan / Nur Emylia Abdul Mutalib and Nurul Nadia Zakariya

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