The impact of online review towards hotel performance / Muhammad Fakhrullah Mohd Rahayudin and Alif Akram Saharudin
This study was conducted to assess the impact of online hotel reviews on hotel performance. The objectives of this study were to find out the impact on hotel performance based on positive online reviews and to examine the impact on hotel performance based on the negative online reviews. In this stud...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99656/1/99656.pdf |
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