The impact of online review towards hotel performance / Muhammad Fakhrullah Mohd Rahayudin and Alif Akram Saharudin
This study was conducted to assess the impact of online hotel reviews on hotel performance. The objectives of this study were to find out the impact on hotel performance based on positive online reviews and to examine the impact on hotel performance based on the negative online reviews. In this stud...
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| Language: | English |
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2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/99656/1/99656.pdf |
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my-uitm-ir.996562024-08-01T22:50:29Z The impact of online review towards hotel performance / Muhammad Fakhrullah Mohd Rahayudin and Alif Akram Saharudin 2021 Mohd Rahayudin, Muhammad Fakhrullah Saharudin, Alif Akram Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This study was conducted to assess the impact of online hotel reviews on hotel performance. The objectives of this study were to find out the impact on hotel performance based on positive online reviews and to examine the impact on hotel performance based on the negative online reviews. In this study, the previous literature was used to fill the gap between the title of the study and the existing study. The journal and articles come from trusted sources, and the information from the journal is sufficient to meet the needs of researchers. Today, many guests use online reviews to express their feeling about their stays at the hotel through online platforms. Guest will express feelings through online reviews, and the reviews might be positive and negative. If they feel satisfied, they will give a positive review or otherwise. With the proper management of the hotel's online reputation, the hotel has a great possibility of increasing income and securing repeat business. Increasing the number of good reviews acts as a powerful electronic word of mouth and also benefits the hotel's media profile. Other than that, the hotel also has to know the way to handle the negative online reviews of the hotel. 2021 Thesis https://ir.uitm.edu.my/id/eprint/99656/ https://ir.uitm.edu.my/id/eprint/99656/1/99656.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Zain, Razlan Adli |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| advisor |
Zain, Razlan Adli |
| topic |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling |
| spellingShingle |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mohd Rahayudin, Muhammad Fakhrullah Saharudin, Alif Akram The impact of online review towards hotel performance / Muhammad Fakhrullah Mohd Rahayudin and Alif Akram Saharudin |
| description |
This study was conducted to assess the impact of online hotel reviews on hotel performance. The objectives of this study were to find out the impact on hotel performance based on positive online reviews and to examine the impact on hotel performance based on the negative online reviews. In this study, the previous literature was used to fill the gap between the title of the study and the existing study. The journal and articles come from trusted sources, and the information from the journal is sufficient to meet the needs of researchers. Today, many guests use online reviews to express their feeling about their stays at the hotel through online platforms. Guest will express feelings through online reviews, and the reviews might be positive and negative. If they feel satisfied, they will give a positive review or otherwise. With the proper management of the hotel's online reputation, the hotel has a great possibility of increasing income and securing repeat business. Increasing the number of good reviews acts as a powerful electronic word of mouth and also benefits the hotel's media profile. Other than that, the hotel also has to know the way to handle the negative online reviews of the hotel. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Mohd Rahayudin, Muhammad Fakhrullah Saharudin, Alif Akram |
| author_facet |
Mohd Rahayudin, Muhammad Fakhrullah Saharudin, Alif Akram |
| author_sort |
Mohd Rahayudin, Muhammad Fakhrullah |
| title |
The impact of online review towards hotel performance / Muhammad Fakhrullah Mohd Rahayudin and Alif Akram Saharudin |
| title_short |
The impact of online review towards hotel performance / Muhammad Fakhrullah Mohd Rahayudin and Alif Akram Saharudin |
| title_full |
The impact of online review towards hotel performance / Muhammad Fakhrullah Mohd Rahayudin and Alif Akram Saharudin |
| title_fullStr |
The impact of online review towards hotel performance / Muhammad Fakhrullah Mohd Rahayudin and Alif Akram Saharudin |
| title_full_unstemmed |
The impact of online review towards hotel performance / Muhammad Fakhrullah Mohd Rahayudin and Alif Akram Saharudin |
| title_sort |
impact of online review towards hotel performance / muhammad fakhrullah mohd rahayudin and alif akram saharudin |
| granting_institution |
Universiti Teknologi MARA, Terengganu |
| granting_department |
Faculty Of Hotel & Tourism Management |
| publishDate |
2021 |
| url |
https://ir.uitm.edu.my/id/eprint/99656/1/99656.pdf |
| _version_ |
1811769014037250048 |