The impact of word of mouth on consumer purchase decision for casual dining restaurant in Malaysia / Nur Nasliza Jamil and Siti Zafirah Mohd Yusof
The presence of a large number of food service organizations in Malaysia has resulted in tough competition. Data suggest increased market competition, thereby encouraging casual dining restaurants to invest in establishing personal relationships with customers through word of mouth. There has been f...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99720/1/99720.pdf |
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