The influence of marketing strategy (4Ps) towards fast food consumption among UiTM Dungun students / Nor Suriatee Ahmad Sanusi and Nur Sahira Ahmad Tajuaripin
Fast food restaurant is the most popular food establishment among youth due to the trend of food industry in Malaysia. This research is conducted to study on the influence of marketing strategy (4Ps) towards fast food consumption among UiTM Dungun students. The main research objective of this study...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99843/1/99843.pdf |
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