An analysis of factors that influence guest decision making from online review in hotel industry / Nur Shaqirah Zamzuri and Anis Irsalina Azli
Rapid technology has changed the hospitality industry throughout the year. Hoteliers should take this change as the guest are using technology to post their review of a hotel online. Hotel review play a significant impact in influencing guest decision making especially on booking a hotel. Reason of...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99850/1/99850.pdf |
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