The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia
Saved in:
| Main Author: | |
|---|---|
| Format: | UMK Etheses |
| Published: |
2013
|
| Online Access: | http://discol.umk.edu.my/id/eprint/10342/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-umk-ep.10342 |
|---|---|
| record_format |
uketd_dc |
| spelling |
|
| institution |
Universiti Malaysia Kelantan |
| collection |
UMK Digital Special Collection |
| format |
UMK Etheses |
| author |
Sathiswaran Uthamaputhran |
| spellingShingle |
Sathiswaran Uthamaputhran The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia |
| author_facet |
Sathiswaran Uthamaputhran |
| author_sort |
Sathiswaran Uthamaputhran |
| title |
The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia |
| title_short |
The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia |
| title_full |
The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia |
| title_fullStr |
The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia |
| title_full_unstemmed |
The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia |
| title_sort |
effects of green product positioning and green marketing strategies towards customers purchase intention in malaysia |
| publishDate |
2013 |
| url |
http://discol.umk.edu.my/id/eprint/10342/ |
| _version_ |
1748404112507011072 |