Service loyalty: The effects of perceived service quality and the mediating role of customer satisfaction in the seafood restaurants in Kota Kinabalu

Customer loyalty is the name of the game in today's highly competitive restaurant industry. As such, restaurateurs and managers must put much effort on developing long-term customers' service loyalty in order to remain competitive and meet the ever-increasing demands of the more sophistica...

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Bibliographic Details
Main Author: Liyana Abdullah
Format: Thesis
Published: 2006
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