Service loyalty: The effects of perceived service quality and the mediating role of customer satisfaction in the seafood restaurants in Kota Kinabalu

Customer loyalty is the name of the game in today's highly competitive restaurant industry. As such, restaurateurs and managers must put much effort on developing long-term customers' service loyalty in order to remain competitive and meet the ever-increasing demands of the more sophistica...

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Main Author:	Liyana Abdullah
Format:	Thesis
Language:	English
Published:	2006
Subjects:	HF Commerce
Online Access:	https://eprints.ums.edu.my/id/eprint/10170/1/mt0000000520.pdf
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id	my-ums-ep.10170
record_format	uketd_dc
spelling	my-ums-ep.101702017-10-30T03:51:53Z Service loyalty: The effects of perceived service quality and the mediating role of customer satisfaction in the seafood restaurants in Kota Kinabalu 2006 Liyana Abdullah HF Commerce Customer loyalty is the name of the game in today's highly competitive restaurant industry. As such, restaurateurs and managers must put much effort on developing long-term customers' service loyalty in order to remain competitive and meet the ever-increasing demands of the more sophisticated customers. This study investigates the relationships and links between perceived service quality. customer satisfaction and service loyalty. The effects and impact of customer satisfaction as a mediator is also being examined. For the purpose of this study, seven seafood restaurants in Kota Kinabalu were identified and customers of these restaurants were the respondents during the 6 weeks questionnaire survey period. Data were collected from a sample of 160 respondents in Kota Kinabalu City. Sabah. Results indicate that positive and significant relationships exist between the dependent variable, service loyalty and the Independent variables, perceived service quality and customer satisfaction. It was also found that customers' evaluation and expectation of perceived service quality go beyond just the basic service provided and customer's satisfaction is needed to earn long term loyalty. The findings also provide some insights for future research. 2006 Thesis https://eprints.ums.edu.my/id/eprint/10170/ https://eprints.ums.edu.my/id/eprint/10170/1/mt0000000520.pdf text en public masters Universiti Malaysia Sabah School of Business and Economics
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English
topic	HF Commerce
spellingShingle	HF Commerce Liyana Abdullah Service loyalty: The effects of perceived service quality and the mediating role of customer satisfaction in the seafood restaurants in Kota Kinabalu
description	Customer loyalty is the name of the game in today's highly competitive restaurant industry. As such, restaurateurs and managers must put much effort on developing long-term customers' service loyalty in order to remain competitive and meet the ever-increasing demands of the more sophisticated customers. This study investigates the relationships and links between perceived service quality. customer satisfaction and service loyalty. The effects and impact of customer satisfaction as a mediator is also being examined. For the purpose of this study, seven seafood restaurants in Kota Kinabalu were identified and customers of these restaurants were the respondents during the 6 weeks questionnaire survey period. Data were collected from a sample of 160 respondents in Kota Kinabalu City. Sabah. Results indicate that positive and significant relationships exist between the dependent variable, service loyalty and the Independent variables, perceived service quality and customer satisfaction. It was also found that customers' evaluation and expectation of perceived service quality go beyond just the basic service provided and customer's satisfaction is needed to earn long term loyalty. The findings also provide some insights for future research.
format	Thesis
qualification_level	Master's degree
author	Liyana Abdullah
author_facet	Liyana Abdullah
author_sort	Liyana Abdullah
title	Service loyalty: The effects of perceived service quality and the mediating role of customer satisfaction in the seafood restaurants in Kota Kinabalu
title_short	Service loyalty: The effects of perceived service quality and the mediating role of customer satisfaction in the seafood restaurants in Kota Kinabalu
title_full	Service loyalty: The effects of perceived service quality and the mediating role of customer satisfaction in the seafood restaurants in Kota Kinabalu
title_fullStr	Service loyalty: The effects of perceived service quality and the mediating role of customer satisfaction in the seafood restaurants in Kota Kinabalu
title_full_unstemmed	Service loyalty: The effects of perceived service quality and the mediating role of customer satisfaction in the seafood restaurants in Kota Kinabalu
title_sort	service loyalty: the effects of perceived service quality and the mediating role of customer satisfaction in the seafood restaurants in kota kinabalu
granting_institution	Universiti Malaysia Sabah
granting_department	School of Business and Economics
publishDate	2006
url	https://eprints.ums.edu.my/id/eprint/10170/1/mt0000000520.pdf
_version_	1747836365490356224

Service loyalty: The effects of perceived service quality and the mediating role of customer satisfaction in the seafood restaurants in Kota Kinabalu

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