Service loyalty: The effects of perceived service quality and the mediating role of customer satisfaction in the seafood restaurants in Kota Kinabalu
Customer loyalty is the name of the game in today's highly competitive restaurant industry. As such, restaurateurs and managers must put much effort on developing long-term customers' service loyalty in order to remain competitive and meet the ever-increasing demands of the more sophistica...
Saved in:
Main Author: | Liyana Abdullah |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2006
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/10170/1/mt0000000520.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The effects of perceived value and trust on customer
loyalty and mediating effects of customer satisfaction: A study of foreign banks in Kota Kinabalu Sabah
by: Teo, Poh Kiong
Published: (2013) -
The relationship between perceived values, customer satisfaction and brand loyalty in the context of mobile service providers
by: Chin, Vui Chung
Published: (2011) -
The relationship between service quality, customer satisfaction and customer loyalty in the context of insurance industry in Kota Kinabalu
by: Alvin Andrew
Published: (2015) -
The influence of service marketing mix and umrah service quality on customer satisfaction
and customer loyalty towards umrah travel agents in Malaysia
by: Othman, Bestoon Abdulmaged
Published: (2020) -
A study of service quality dimensions of budget hotels in Kota Kinabalu
by: Fong, Yee Shin
Published: (2007)