Growth factors of construction firms in Kota Kinabalu, Sabah
This research aims to determine growth factors for construction contracting firms operating in Kota Kinabalu. Sabah. The objective is achieved by analyzing relationships between proportionate growths in sales of these firms against the factors stipulated in two proposed models. The first model is ca...
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
2007
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| 主题: | |
| 在线阅读: | https://eprints.ums.edu.my/id/eprint/10293/1/mt0000000549.pdf |
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| 总结: | This research aims to determine growth factors for construction contracting firms operating in Kota Kinabalu. Sabah. The objective is achieved by analyzing relationships between proportionate growths in sales of these firms against the factors stipulated in two proposed models. The first model is called organization characteristic which consists of four theories with nine factors (organizational theory - size. age; human capital theory - experience. education. trainings; social capital theory - relationships. social networks; motivation theory - NACH. LOC). The second
model is called organization strategies and consists of two strategies and six factors (marketing strategies - price. product. promotion; management strategies - project.
value. finance). Questionnaires data was collected from 183 Managing Directors of construction firms in Kota Kinabalu. Results from analysis reveal that 78.8% and 63.5% of the variance are able to be explained by model 1 and 2 respectively. with age. experience. relationships. social networks. NACH. LOC. price. product. promotion. project management and finance management (total eleven factors)
significant. Hopefully. this research has contributed to researches in this field and played its part in paving way for future researches to identify a more sustainable and
replicable model. hence assisting the construction community to face the challenge of 21st century. |
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