The antecedents of e-relationship quality in Online Travel Agency (OTA) at Kota Kinabalu

The purpose of this study is to examine the relationships between antecedents of e-relationship quality, e-satisfaction, a-trust and e-loyalty in the context of Online Travel Agency (OTA) website services. The study also examines the mediating effect of e-satisfaction and e-trust on the relations...

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Bibliographic Details
Main Author: Nornasha Justin
Format: Thesis
Published: 2014
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