Perception of green advertisement, attitude and purchase intention towards green product: a study of consumers in Kota Kinabalu, Sabah

The purpose of this study is to examine the perception of green advertisement on attitude toward consumers purchase intention. The study also examines two different mediating effects on the perception of green advertisement. First is the mediating effect of attitude towards advertisement between the...

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Bibliographic Details
Main Author: Helenah Abdul Hatta
Format: Thesis
Published: 2014
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