Factors influencing online purchase intention of apparel products in Kota Kinabalu
The purpose of this study is to examine the factors influencing online purchase intention of apparel products. This study also examines the mediating effect of attitude and moderating effect of gender towards online purchasing. In this study, the dimension of the factors influencing on.line purchasi...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38079/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38079/2/FULLTEXT.pdf |
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