Factors influencing online purchase intention of apparel products in Kota Kinabalu

The purpose of this study is to examine the factors influencing online purchase intention of apparel products. This study also examines the mediating effect of attitude and moderating effect of gender towards online purchasing. In this study, the dimension of the factors influencing on.line purchasi...

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Main Author:	Mah, Pei Ling
Format:	Thesis
Language:	English English
Published:	2015
Subjects:	HF5546-5548.6 Office management
Online Access:	https://eprints.ums.edu.my/id/eprint/38079/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38079/2/FULLTEXT.pdf
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id	my-ums-ep.38079
record_format	uketd_dc
spelling	my-ums-ep.380792024-02-01T07:36:20Z Factors influencing online purchase intention of apparel products in Kota Kinabalu 2015 Mah, Pei Ling HF5546-5548.6 Office management The purpose of this study is to examine the factors influencing online purchase intention of apparel products. This study also examines the mediating effect of attitude and moderating effect of gender towards online purchasing. In this study, the dimension of the factors influencing on.line purchasing consists of four dimension attributes (e.g. personal innovativeness, perceived security, perceived usefulness and perceived ease of purchasing). A total of 281 respondents are used for the statistical data requirement. Data that collected through questionnaires are using convenience sampling. The statistical method that adopted in this study is by using SPSS software and SmartPLS software. Based on the result, the factors namely personal innovativeness, perceived security and perceived usefulness shows that there is a relationship towards consumer online purchase intention. Meanwhile, factors namely perceived security, perceived usefulness and perceived ease of purchasing revealed that it had positive influences consumer attitude towards online purchasing. However, the results showed that there are only two factors namely perceived security and perceived ease of purchasing are mediates by attitude towards online shopping. Contribution of this study divided into two which is theoretical finding and managerial contribution. Additional finding that contributed to this study is there is no moderating effect of gender influences between consumer attitude and online purchase intention towards apparel products. The limitation of this study, implication of the study and future research are also included in this study. 2015 Thesis https://eprints.ums.edu.my/id/eprint/38079/ https://eprints.ums.edu.my/id/eprint/38079/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/38079/2/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Fakulti Perniagaan, Ekonomi dan Perakaunan
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HF5546-5548.6 Office management
spellingShingle	HF5546-5548.6 Office management Mah, Pei Ling Factors influencing online purchase intention of apparel products in Kota Kinabalu
description	The purpose of this study is to examine the factors influencing online purchase intention of apparel products. This study also examines the mediating effect of attitude and moderating effect of gender towards online purchasing. In this study, the dimension of the factors influencing on.line purchasing consists of four dimension attributes (e.g. personal innovativeness, perceived security, perceived usefulness and perceived ease of purchasing). A total of 281 respondents are used for the statistical data requirement. Data that collected through questionnaires are using convenience sampling. The statistical method that adopted in this study is by using SPSS software and SmartPLS software. Based on the result, the factors namely personal innovativeness, perceived security and perceived usefulness shows that there is a relationship towards consumer online purchase intention. Meanwhile, factors namely perceived security, perceived usefulness and perceived ease of purchasing revealed that it had positive influences consumer attitude towards online purchasing. However, the results showed that there are only two factors namely perceived security and perceived ease of purchasing are mediates by attitude towards online shopping. Contribution of this study divided into two which is theoretical finding and managerial contribution. Additional finding that contributed to this study is there is no moderating effect of gender influences between consumer attitude and online purchase intention towards apparel products. The limitation of this study, implication of the study and future research are also included in this study.
format	Thesis
qualification_level	Master's degree
author	Mah, Pei Ling
author_facet	Mah, Pei Ling
author_sort	Mah, Pei Ling
title	Factors influencing online purchase intention of apparel products in Kota Kinabalu
title_short	Factors influencing online purchase intention of apparel products in Kota Kinabalu
title_full	Factors influencing online purchase intention of apparel products in Kota Kinabalu
title_fullStr	Factors influencing online purchase intention of apparel products in Kota Kinabalu
title_full_unstemmed	Factors influencing online purchase intention of apparel products in Kota Kinabalu
title_sort	factors influencing online purchase intention of apparel products in kota kinabalu
granting_institution	Universiti Malaysia Sabah
granting_department	Fakulti Perniagaan, Ekonomi dan Perakaunan
publishDate	2015
url	https://eprints.ums.edu.my/id/eprint/38079/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38079/2/FULLTEXT.pdf
_version_	1794022704977805312

Factors influencing online purchase intention of apparel products in Kota Kinabalu

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