Factors influencing online purchase intention of apparel products in Kota Kinabalu
The purpose of this study is to examine the factors influencing online purchase intention of apparel products. This study also examines the mediating effect of attitude and moderating effect of gender towards online purchasing. In this study, the dimension of the factors influencing on.line purchasi...
Saved in:
Main Author: | Mah, Pei Ling |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
2015
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/38079/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38079/2/FULLTEXT.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
by: Lim , Sin Lu
Published: (2009) -
Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
by: Lu, Lim Sin
Published: (2009) -
Factors that influence intention to quit among Pertama Crane & Engineering Sdn Bhd employees
by: Nurul Huda, Abdul Aziz
Published: (2020) -
Turnover intention among commercial bank employees in Kuala Lumpur
by: Parimala, Subramaniam
Published: (2021) -
Factors that influence work-life balance
by: Nur Shafiqah, Mohamad Pauzi
Published: (2020)