Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by School of Food Science and Nutrition, Universiti Malaysia Sabah

Seaweed can be a very attractive natural source of new compounds with biological activity. In view of that, School of Food Science and Nutrition produced Seaweed Crackers for research purposes. The objectives of this study were to examine the consumers' perception based on intrinsic and extrins...

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Main Author:	Christine Julius
Format:	Thesis
Language:	English English
Published:	2012
Subjects:	HF5410-5417.5 Marketing Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/38532/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38532/2/FULLTEXT.pdf
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id	my-ums-ep.38532
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spelling	my-ums-ep.385322024-04-23T07:05:51Z Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by School of Food Science and Nutrition, Universiti Malaysia Sabah 2012 Christine Julius HF5410-5417.5 Marketing. Distribution of products Seaweed can be a very attractive natural source of new compounds with biological activity. In view of that, School of Food Science and Nutrition produced Seaweed Crackers for research purposes. The objectives of this study were to examine the consumers' perception based on intrinsic and extrinsic attributes and purchase intention towards seaweed crackers product at various schools and department in Universiti Malaysia Sabah. The study also examines the mediating effect of attitude towards seaweed crackers attributes on the relationship between intrinsic and extrinsic attributes and purchase intention. 134 respondents were used for the statistical analysis of which collected from different schools and departments in Universiti Malaysia Sabah using purposive sampling method. The results show that ingredients and price have a significant influence on purchase intention while other attributes such as brand name, texture, packaging, and ingredients have significant with attitude towards seaweed crackers attributes only. The regression analysis results show that attitude towards seaweed crackers attributes fully mediates the relationships of purchase intention and partially mediates the relationship with ingredients attributes. Based on the findings, only ingredients attribute found to significantly influence to both attitude towards seaweed crackers attributes and purchase intention. Price attributes has significant effect on purchase intention and insignificant effect on attitude. Other attributes namely brand name, packaging, and texture have significant effect on attitude towards seaweed crackers attributes, however, insignificant effect on purchase intention. Both colour and artificial flavour have no significant to attitude towards seaweed crackers attributes and purchase intention. The results suggest that manufacturers or researchers should focus on ingredients attributes in order to meet their consumers' expectation. This study also included the limitation of the study and recommendation for future researchers. 2012 Thesis https://eprints.ums.edu.my/id/eprint/38532/ https://eprints.ums.edu.my/id/eprint/38532/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/38532/2/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Sekolah Perniagaan Ekonomi
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Christine Julius Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by School of Food Science and Nutrition, Universiti Malaysia Sabah
description	Seaweed can be a very attractive natural source of new compounds with biological activity. In view of that, School of Food Science and Nutrition produced Seaweed Crackers for research purposes. The objectives of this study were to examine the consumers' perception based on intrinsic and extrinsic attributes and purchase intention towards seaweed crackers product at various schools and department in Universiti Malaysia Sabah. The study also examines the mediating effect of attitude towards seaweed crackers attributes on the relationship between intrinsic and extrinsic attributes and purchase intention. 134 respondents were used for the statistical analysis of which collected from different schools and departments in Universiti Malaysia Sabah using purposive sampling method. The results show that ingredients and price have a significant influence on purchase intention while other attributes such as brand name, texture, packaging, and ingredients have significant with attitude towards seaweed crackers attributes only. The regression analysis results show that attitude towards seaweed crackers attributes fully mediates the relationships of purchase intention and partially mediates the relationship with ingredients attributes. Based on the findings, only ingredients attribute found to significantly influence to both attitude towards seaweed crackers attributes and purchase intention. Price attributes has significant effect on purchase intention and insignificant effect on attitude. Other attributes namely brand name, packaging, and texture have significant effect on attitude towards seaweed crackers attributes, however, insignificant effect on purchase intention. Both colour and artificial flavour have no significant to attitude towards seaweed crackers attributes and purchase intention. The results suggest that manufacturers or researchers should focus on ingredients attributes in order to meet their consumers' expectation. This study also included the limitation of the study and recommendation for future researchers.
format	Thesis
qualification_level	Master's degree
author	Christine Julius
author_facet	Christine Julius
author_sort	Christine Julius
title	Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by School of Food Science and Nutrition, Universiti Malaysia Sabah
title_short	Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by School of Food Science and Nutrition, Universiti Malaysia Sabah
title_full	Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by School of Food Science and Nutrition, Universiti Malaysia Sabah
title_fullStr	Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by School of Food Science and Nutrition, Universiti Malaysia Sabah
title_full_unstemmed	Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by School of Food Science and Nutrition, Universiti Malaysia Sabah
title_sort	intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by school of food science and nutrition, universiti malaysia sabah
granting_institution	Universiti Malaysia Sabah
granting_department	Sekolah Perniagaan Ekonomi
publishDate	2012
url	https://eprints.ums.edu.my/id/eprint/38532/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38532/2/FULLTEXT.pdf
_version_	1804890324719370240

Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by School of Food Science and Nutrition, Universiti Malaysia Sabah

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