Green marketing strategy, competitive advantage and firm performance in the hotel industry

The economic growth has stimulated the increasing income to the nation yet it followed by the environmental problem on the opposite side. This has aroused the global concern and people started to embrace green. Business opportunities have been created; meanwhile, it erodes firm's competitivenes...

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Bibliographic Details
Main Author: Tiong, Ying Ying
Format: Thesis
Language:English
English
Published: 2018
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38542/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38542/2/FULLTEXT.pdf
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