Price, perceived value, customer satisfaction and favourable repeat purchase intention of malaysian low cost airlines
Before the emergence of the low cost airlines, air travel is a luxury that only the corporate, business and upper-middle income segments could afford. The most significant change brought by the Malaysian low cost airlines is the creation of new market segments. The Malaysian low cost airlines have c...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2013
|
| 主題: | |
| 在線閱讀: | https://eprints.ums.edu.my/id/eprint/38777/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38777/2/FULLTEXT.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|