Price, perceived value, customer satisfaction and favourable repeat purchase intention of malaysian low cost airlines
Before the emergence of the low cost airlines, air travel is a luxury that only the corporate, business and upper-middle income segments could afford. The most significant change brought by the Malaysian low cost airlines is the creation of new market segments. The Malaysian low cost airlines have c...
محفوظ في:
المؤلف الرئيسي: | Yeoh, Ei Leen |
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التنسيق: | أطروحة |
اللغة: | English English |
منشور في: |
2013
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الموضوعات: | |
الوصول للمادة أونلاين: | https://eprints.ums.edu.my/id/eprint/38777/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38777/2/FULLTEXT.pdf |
الوسوم: |
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مواد مشابهة
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Price, perceived value, customer satifaction and favourable repeat purchase intention of Malaysian low cost airlines
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