Factors influencing young consumers buying intention through mobile apps
This study was about the factors that influence young consumers intention towards buying through mobile apps. Due to the integration of mobile phone in everyday life, mobile phone has become part of the living style. Riding along with the advancement of mobile phone is the development of mobile appl...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2016
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| Online Access: | https://eprints.ums.edu.my/id/eprint/38779/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38779/2/FULLTEXT.pdf |
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