Factors influencing young consumers buying intention through mobile apps
This study was about the factors that influence young consumers intention towards buying through mobile apps. Due to the integration of mobile phone in everyday life, mobile phone has become part of the living style. Riding along with the advancement of mobile phone is the development of mobile appl...
Saved in:
Main Author: | Cliff Rayner Insok |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
2016
|
Online Access: | https://eprints.ums.edu.my/id/eprint/38779/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38779/2/FULLTEXT.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Factors influencing consumers' intention to buy muslimah fashion products in China /
by: Ma, Lixiao
Published: (2019) -
To buy or not to buy: Factors influencing life insurance purchase intention
by: Tan, Hooi Sean
Published: (2014) -
Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
by: Tan, Chiew Kie
Published: (2010) -
Factors that influence Malaysian customers' intention to repurchase through online group buying (OGB) /
by: Intan Naquiah Md Noor
Published: (2021) -
Factors influencing user intention to buy through multi-service platform (Gojek) in Aceh /
by: Sharief, Arrie Muhammad Aries
Published: (2021)