Web usability and the mediating effect of persuasion towards online purchase
The propulsion of the business world into the new era of Information Communication Technology (ICT) has placed Internet marketing websites in the limelight, playing an important role in reaching specific focus groups comprising users who vary in many aspects. Having looked at some aspects pertaining...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2015
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| Online Access: | https://eprints.ums.edu.my/id/eprint/39413/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/39413/2/FULLTEXT.pdf |
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