Factors that influence confidence to consume product with unauthorized halal logo
The objective of this paper is to determine the effect of perceived value, religiosity, food safety awareness and knowledge on the confidence to consume product with unauthorized halal logo. The researcher seeks to contribute to the development of the theoretical framework that relates the factor...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/6090/1/mt0000000086.pdf |
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| Summary: | The objective of this paper is to determine the effect of perceived value, religiosity,
food safety awareness and knowledge on the confidence to consume product with
unauthorized halal logo. The researcher seeks to contribute to the development of
the theoretical framework that relates the factors (perceived value, religiosity, food
safety awareness, knowledge) that influence consumers confidence to consume
product with unauthorized halal logo. This research was carried out among the
Muslim respondents within Kota Kinabalu area who age 18 and above. The
researcher used questionnaire as the main research instrument. Quantitative data
collected is analyzed and summarized using Statistical Package for Social Sciences
(SPSS) VERSION 18.0. Correlation analysis result shows that there was negative
correlation between independent variables and dependent variable, unless for the
perceived value, the results show non-significant positive relationship. The findings
of regression analysis in this research show that there is a significant positive
relationship between perceived value with confidence to consume product with
unauthorized halal logo and there is non-significant negative relationship between
religiosity, food safety awareness and knowledge with confidence to consume
product with unauthorized halal logo. |
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