Factors that influence confidence to consume product with unauthorized halal logo

Factors that influence confidence to consume product with unauthorized halal logo

The objective of this paper is to determine the effect of perceived value, religiosity, food safety awareness and knowledge on the confidence to consume product with unauthorized halal logo. The researcher seeks to contribute to the development of the theoretical framework that relates the factor...

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Main Author: Jalilatul Hijjah Abd. Mukti
Format: Thesis
Language:English
Published: 2012
Subjects:
BP Islam
Bahaism
Theosophy, etc
Online Access:https://eprints.ums.edu.my/id/eprint/6090/1/mt0000000086.pdf
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id my-ums-ep.6090
record_format uketd_dc
institution Universiti Malaysia Sabah
collection UMS Institutional Repository
language English
topic BP Islam
Bahaism
Theosophy, etc
spellingShingle BP Islam
Bahaism
Theosophy, etc
Jalilatul Hijjah Abd. Mukti
Factors that influence confidence to consume product with unauthorized halal logo
description The objective of this paper is to determine the effect of perceived value, religiosity, food safety awareness and knowledge on the confidence to consume product with unauthorized halal logo. The researcher seeks to contribute to the development of the theoretical framework that relates the factors (perceived value, religiosity, food safety awareness, knowledge) that influence consumers confidence to consume product with unauthorized halal logo. This research was carried out among the Muslim respondents within Kota Kinabalu area who age 18 and above. The researcher used questionnaire as the main research instrument. Quantitative data collected is analyzed and summarized using Statistical Package for Social Sciences (SPSS) VERSION 18.0. Correlation analysis result shows that there was negative correlation between independent variables and dependent variable, unless for the perceived value, the results show non-significant positive relationship. The findings of regression analysis in this research show that there is a significant positive relationship between perceived value with confidence to consume product with unauthorized halal logo and there is non-significant negative relationship between religiosity, food safety awareness and knowledge with confidence to consume product with unauthorized halal logo.
format Thesis
qualification_level Master's degree
author Jalilatul Hijjah Abd. Mukti
author_facet Jalilatul Hijjah Abd. Mukti
author_sort Jalilatul Hijjah Abd. Mukti
title Factors that influence confidence to consume product with unauthorized halal logo
title_short Factors that influence confidence to consume product with unauthorized halal logo
title_full Factors that influence confidence to consume product with unauthorized halal logo
title_fullStr Factors that influence confidence to consume product with unauthorized halal logo
title_full_unstemmed Factors that influence confidence to consume product with unauthorized halal logo
title_sort factors that influence confidence to consume product with unauthorized halal logo
granting_institution Universiti Malaysia Sabah
granting_department School of Business & Economics
publishDate 2012
url https://eprints.ums.edu.my/id/eprint/6090/1/mt0000000086.pdf
_version_ 1747836322537537536
spelling my-ums-ep.60902017-10-06T08:00:34Z Factors that influence confidence to consume product with unauthorized halal logo 2012 Jalilatul Hijjah Abd. Mukti BP Islam. Bahaism. Theosophy, etc The objective of this paper is to determine the effect of perceived value, religiosity, food safety awareness and knowledge on the confidence to consume product with unauthorized halal logo. The researcher seeks to contribute to the development of the theoretical framework that relates the factors (perceived value, religiosity, food safety awareness, knowledge) that influence consumers confidence to consume product with unauthorized halal logo. This research was carried out among the Muslim respondents within Kota Kinabalu area who age 18 and above. The researcher used questionnaire as the main research instrument. Quantitative data collected is analyzed and summarized using Statistical Package for Social Sciences (SPSS) VERSION 18.0. Correlation analysis result shows that there was negative correlation between independent variables and dependent variable, unless for the perceived value, the results show non-significant positive relationship. The findings of regression analysis in this research show that there is a significant positive relationship between perceived value with confidence to consume product with unauthorized halal logo and there is non-significant negative relationship between religiosity, food safety awareness and knowledge with confidence to consume product with unauthorized halal logo. 2012 Thesis https://eprints.ums.edu.my/id/eprint/6090/ https://eprints.ums.edu.my/id/eprint/6090/1/mt0000000086.pdf text en public masters Universiti Malaysia Sabah School of Business & Economics Ajzen, I. 1991. The theory of planned behavior. (2nd edition). Organizational Behavior and Human Decision Processes. pp. 179-211. Academic Press. Inc. Ajzen, I. and Fishbein, M. 1997. 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