The relationship between store image, overall customer satisfaction and store loyalty
This study aims to investigate the relationship that exists between selected store image dimensions, customer satisfaction and store loyalty. The objective is to examine the relationship between store image and store loyalty, between store image and overall customer satisfaction and between overall...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/6141/1/mt0000000100.pdf |
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