Consumer use of nutritional labelling: Individual characteristics, behavioural and attitudinal factors

Reading nutritional labels on food packages may improve food choices and enable healthful dietary practices. This study attempts to identify the usage level of nutritional labelling and to examine the relationship between individual characteristics, behavioural, and attitudinal factors with nutritio...

Full description

Saved in:

Bibliographic Details
Main Author:	Shirley Voo
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HF Commerce
Online Access:	https://eprints.ums.edu.my/id/eprint/6211/1/mt0000000116.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-ums-ep.6211
record_format	uketd_dc
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English
topic	HF Commerce
spellingShingle	HF Commerce Shirley Voo Consumer use of nutritional labelling: Individual characteristics, behavioural and attitudinal factors
description	Reading nutritional labels on food packages may improve food choices and enable healthful dietary practices. This study attempts to identify the usage level of nutritional labelling and to examine the relationship between individual characteristics, behavioural, and attitudinal factors with nutritional labelling usage among consumers in Kota Kinabalu, Sabah. The theoretical framework for this study is adapted from Siu & Tsoi (1998), Nayga (1999) and Drichoutis et at. (2005). A structured questionnaire was used to collect information from 222 respondents. The data was analyzed by descriptive statistic, multiple response analysis and multiple linear regression. Of the 222 respondents, 56 respondents (25.2%) claimed that they often use nutritional labelling while grocery shopping, this is followed by 49 respondents (22.1%) who replied always, 46 respondents claimed (20.7%) rarely, 36 respondents (16.2%) said never, and 35 respondents (15.8%) said sometimes. The findings indicate that the usage of nutritional labelling is significantly affected by consumers' level of education, special diet status, smoking status and attitudinal factors (fatthin and contradictory); while age range, gender, being the major grocery shopper as well as the major meal planner and attitudinal factors (dietdisease) do not influence the nutritional labels usage. Understanding the type of consumers and the factors that influence the nutritional labelling usage is crucial for designing effective marketing and nutrition education campaign.
format	Thesis
qualification_level	Master's degree
author	Shirley Voo
author_facet	Shirley Voo
author_sort	Shirley Voo
title	Consumer use of nutritional labelling: Individual characteristics, behavioural and attitudinal factors
title_short	Consumer use of nutritional labelling: Individual characteristics, behavioural and attitudinal factors
title_full	Consumer use of nutritional labelling: Individual characteristics, behavioural and attitudinal factors
title_fullStr	Consumer use of nutritional labelling: Individual characteristics, behavioural and attitudinal factors
title_full_unstemmed	Consumer use of nutritional labelling: Individual characteristics, behavioural and attitudinal factors
title_sort	consumer use of nutritional labelling: individual characteristics, behavioural and attitudinal factors
granting_institution	Universiti Malaysia Sabah
granting_department	School of Business and Economics
publishDate	2008
url	https://eprints.ums.edu.my/id/eprint/6211/1/mt0000000116.pdf
_version_	1747836323557801984
spelling	my-ums-ep.62112017-10-06T08:42:10Z Consumer use of nutritional labelling: Individual characteristics, behavioural and attitudinal factors 2008 Shirley Voo HF Commerce Reading nutritional labels on food packages may improve food choices and enable healthful dietary practices. This study attempts to identify the usage level of nutritional labelling and to examine the relationship between individual characteristics, behavioural, and attitudinal factors with nutritional labelling usage among consumers in Kota Kinabalu, Sabah. The theoretical framework for this study is adapted from Siu & Tsoi (1998), Nayga (1999) and Drichoutis et at. (2005). A structured questionnaire was used to collect information from 222 respondents. The data was analyzed by descriptive statistic, multiple response analysis and multiple linear regression. Of the 222 respondents, 56 respondents (25.2%) claimed that they often use nutritional labelling while grocery shopping, this is followed by 49 respondents (22.1%) who replied always, 46 respondents claimed (20.7%) rarely, 36 respondents (16.2%) said never, and 35 respondents (15.8%) said sometimes. The findings indicate that the usage of nutritional labelling is significantly affected by consumers' level of education, special diet status, smoking status and attitudinal factors (fatthin and contradictory); while age range, gender, being the major grocery shopper as well as the major meal planner and attitudinal factors (dietdisease) do not influence the nutritional labels usage. Understanding the type of consumers and the factors that influence the nutritional labelling usage is crucial for designing effective marketing and nutrition education campaign. 2008 Thesis https://eprints.ums.edu.my/id/eprint/6211/ https://eprints.ums.edu.my/id/eprint/6211/1/mt0000000116.pdf text en public masters Universiti Malaysia Sabah School of Business and Economics Asian Food Information Centre (AFIC). 2006. Nutrition Information- What to Make of it? http://www.afic.org/FFA%20Issue%2028%20Nutrition%20Information Englis h.htm Baltas, G. 2000. Nutrition Labelling: Issues and Policies. European Journal of Marketing. 35 (5/6): 708-721. Basil, D., Basil, M. & Desphande, S. 2005. Nutrition Labels: The Effect of Specific Health Concerns on Decision Quality and Search Time. Marketing and Public Policy Annual Conference. Washington. Bender, M. M. & Derby, B. M. 1992. Prevalence of Reading Nutrition and Ingredient Information on Food Labels Among Adult Americans:1982-1988. Journal of Nutrition Education. 24: 292-297. Bettman, J. R., Luce, M. F. & Payne, J. W. 1998. Constructive Consumer Choice Processess. Journal of Consumer Research. 25: 187-217. Brown, L., Rosner, B., Willet, W. W., & Sachs, F. M. 1999. Cholesterol Lowering Effects of Dietary Fiber: A Meta Analysis. American Journal of Clinical Nutrition. 69: 30-42. Burton, S. & Andrews, J. C. 1996. Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations. The Journal of Consumer Affairs. 30(1): 68-89. Celsi, R. & Olson, J. 1988. The Role of Involvement in Attention and Comprehension Processes. Journal of Consumer Research. 20: 157-169. Chetthamrongchai, P. & Davies, G. 2000. Segmenting the Market for Food Shoppers Using Attitudes to Shopping and to Time. British Food Journal. 102(2): 81- 101. Connor, R. J. G., 1999. Is Healthy Eating only for the Young? Nutrition and Food Science. 1: 12-18. Consumers Association of Penang. 2005. Obesity: How It Makes you Sick, How You Can Fight It Penang: Jutaprint. Coulson, N. S. 2000. An Application of the Stages of Change Model to Consumer Use of Food Labels. British Food Journal 102(9): 661-668. Cowburn, G. & Stockley, L. 2005. Consumer Understanding and Use of Nutrition Labeling: A Systematic Review. Public Health Nutrition. 8(1): 21-28. Crawford, I. M. 1997. Marketing Research and Information Systems: Marketing and Agribusiness Texts-4. Rome: Food and Agriculture Organization of the United Nations. Daily Express. 2008. Health: M'sians Don't Seem Worried. 7th January: 7. Daniels, J. D., Radebaugh, L. H. & Sullivan, D. P. 2007. International Business: Environments and Operations. (11th edition). New Jersey: Pearson Education Hall. Derby, B. M. & Levy, A. S. 2001. Do food labels work? Gauging the Effectiveness of Food Labels Pre- and Post-NLEA. Handbook of Marketing and Society. Dholakia, R. R., 1999. Going Shopping: Key Determinants of Shopping Behaviors and Motivations. International Journal of Retail and Distribution Management 27(4): 154-165. Dholakia, R. R., Pedersen, B. & Hikmet, N. 1995. Married Males and Shopping: Are they Sleeping Partners? International Journal of Retail and Distribution Management 23(3): 27-33. Drichoutis, A. c., Lazaridis, P. & Nayga, R. M. Jr. 2005. Nutrition Knowledge and Consumer Use of Nutritional Food Labels. European Review of Agricultural Economics. 32(1): 93-118. Drichoutis, A. c., Lazaridis, P. & Nayga, R. M. Jr. 2006. Consumers' Use of Nutritional Labels: A review of Research Studies and Issues. Academy of Marketing Science. 9: 1-22. Drichoutis, A. c., Lazaridis, P. & Nayga, R. M. Jr. 2007. An Assessment of Product Class Involvement in Food Purchasing Behavior. European Journal of Marketing. 41(7/8): 888-914. Food and Drug Administration (FDA). 2004. How to Understand and Use the Nutrition Facts Label. http://www.cfsan.fda.gov/rvdms/foodlab.html Feldman, L.P. & Erickson, L.W. 1987. Labelling as an Element in Food Marketing Strategy: The United States Experience. Food Marketing. 3(2): 3-18. Goktolga, Z. G., Bal, S. G. & Karkacier, O. 2006. Factors Effecting Primary Choice of Consumers in Food Purchasing: The Turkey Case. Food Control. 17: 884-889. Grunert, K. G. 2007. Nutrition Labeling: Can market communication lead to healthier consumer food choices? www.consumer2007.info/wpcontent/uploads/Special%20SesObesity%20%20 Grunert.pdf Guthrie, J. F., Fox, J.J., Cleveland, L.E. & Welsh, S. 1995. Who Uses Nutritional Labelling, and What Effects Does Label Use Have on Diet Quality? Journal of Nutrition Education. 27(4): 163-172. Higginson, C. S., Rayner, M. F., Draper, S. & Kirk, T. R. 2002. How Do Consumers Use Nutritional Label Information? Nutrition and Food Science. 32(4): 145- 152. Ippolito, P. M. & Mathios, A. D. 1990. Information, Advertising and Health Choices: A Study of Cereal Market. T77e RAND Journal of Economics. 21(3): 459-480. Katona, G. C. & Mueller, E. 1955. A Study of Purchase Decisions. In Clark, L.H., (eds.) Consumer Behavior: T77e Dynamics of Consumer Reactions. New York: New York University Press, 30-87. Kim, S. Y., Nayga, R. M. Jr., & Capps, O. Jr. 2001. Food Label Use, Self-Selectivity, and Diet Quality. T77e Journal of Consumer Affairs. 35(2): 346-363. Kotler, P., Ang, S. H., Leong, S. M. & Tan, C. T. 2003. Marketing Management: An Asian Perspective. 3rd ed. Singapore: Pearson Education South Asia Pte Ltd. Lam, Y.L. & Khor, G. L. 1997. Faktor Risiko di kalangan Pesakit Jantung Koronari di Institusi Jantung Negara. Malaysian Journal of Nutrition. 3(2): 103-106 Laws of Malaysia. Food Act and Regulations 1985 (with amendments up to April 2004). Kuala Lumpur. Government of Malaysia. 2004. Malaysia Medical Association. 2002. Tobacco and its Harmful Effect on Health and towards a Tobacco Free Generation in Malaysia. http://www.mma.org.my/currenctopic/tobacco-mma.htm Mannell, A., Brevard, P., Nagya, R. M. Jr., Combris, P., Lee, R. & Gloeckner, J. 2006. French Consumers' Use of Nutrition Labels. Nutrition and Food Science. 36(3): 159-168. Margetts, B. M., Thompson, R. L., Speller, V. & McVey. D. 1998. Factors which Influence 'Healthy' Eating Patterns: Results From the 1993 Health Education Authority Health and Ufestyle Survey in England. Public Health nutrition. 1(3): 193-198. McLean-Meyinnse, P. E. 2001. An Analysis of Nutritional Label Use in the Southern United States. Journal of Food Distribution Research. 32(1): 110-114. Ministry of Health Malaysia. Annual Report. Kuala Lumpur: Ministry of Health Malaysia, 1985-1997. Ministry of Health Malaysia. Guide to Nutrition Labelling and Claims. Kuala Lumpur: Food Safety and Quality Division, Ministry of Health Malaysia, 2006. Mohd Ismail Noor. 1998. Obesity in Malaysia: Prevalence and Metabolic Studies. In Shetty P. S. & Gopalan, c., (eds.) Diet Nutrition and Chronic Disease: An Asian Perspective. London: Smith-Gordon & Co. Ltd. Mohd Ismail Noor. 2002. The Nutrition and Health Transition in Malaysia. Public Health Nutrition. S(lA): 191-195. Moore, W. L. & Lehmann, D. R. 1980. Individual Differences in Search Behavior for A Nondurable. Journal of Consumer Research. 7: 296-307. Morris, E. 1993. Nutrition Labeling Developments. British Food Journal. 95: 12-15. Nayga, R. M. Jr. 1996. Determinants of Consumers' Use of Nutritional Information on Food Packages. Journal of Agricultural and Applied Economics. 28(2): 303- 312. Nayga, R. M. Jr. 1997. Impact of Socio demographic Factors on Perceived Importance of Nutrition in Food Shopping. Journal of Consumer Affairs. 31(1): 1-9. Nayga, R. M. Jr. 1999. Toward an Understanding of Consumers' Perceptions of Food Labels. International Food and Agribusiness Management Review. 2(1): 29- 45. Nayga, R. M. Jr. 2001. Looking for Nutiritional Label: Does It Make a Difference? Agricultural Economics. 23: 191-204. Neuhouser, M. L., Kristal, A. R. & Patterson, R. E. 1999. Use of Food Nutrition Labels is Associated with Lower Fat Intake. Journal of American Diet Association. 99(53): 45-50. Pomerleau, J., McKee, M., Lobstein, T. & Knai, C. 2003. The Burden of Disease Attribute to Nutrition in Europe. Public Health Nutrition. 6(5): 453-461. popkin, B. M., Horton, S. H., & Kim, SooWon. 2001. The Nutrition Transition and Prevention of Diet-related Diseases in Asia and the Pasific. Food and Nutrition Bulletin. 22(4): 1-10. Prathiraja, P. H. K. & Ariyawardana, A. 2003. Impact of Nutritional Labeling on Consumer Buying Behavior. Sri Lankan Journal of Agricultural Economics. 5(1): 35-46. Rimal, R. N. 2001. Perceived Risk and Self-efficacy as Motivators: Understanding Individuals' Long-term Use of Health Information. Journal of Communication. 51(4): 633-654. Rudolph, M. J. 1995. The Food Product Development Process. British Food Journal. 97: 3-37. Satia, J. A., Galanko, J. A. & Neuhouser, M. L., 2005. Food Nutrition Label Use is Associated with Demographic, Behavioral, and Psychosocial Factors and Dietary Intake among African American in North Carolina. Journal of the American Dietetic Association. 105(3): 392-402. Schmidt, J. B. & Spreng, R. A. 1996. A Proposed Model of External Consumer Information Search. Journal of the Academy of Marketing Science. 24(3): 246-256. Scott, V. & Worsley, A. F. 1994. licks, Claims, Tables and Food Groups: A Comparison for Nutritional Labelling. Health Promotion International. 9(1): 27-37. SEAMIC Health Statistic. 2001. Southeast Asian Medical Information Center. SEAMIC Publication No 85. International Medical Foundation of Japan. Sekaran, U. 2003. Research Methods for Business: A Skill Building Approach. USA. John Wiley & Sons, Inc. Senauer, B., Asp, E. & Kinsey, J. 1991. Food Trends and the Changing Consumer. St. Paul, Minneapolis, MN: Eagan Press. Senesi, S. I., Nayga, R. M. Jr., Gomez, G., Pulau, H. & Ordonez, H.A. 2006. Nutrition Knowledge and Consumer Use of Nutritional Food Labels. International Food & Agribusiness Management Association, World Food & Agribusiness Symposium, Argentina. Shine, A., O'Reilly, S. & O'Sullivan, K. 1997. Consumer Use of Nutritional Labels. British Food Journal. 99(8): 290-296. Siu, W. S. & Tsoi, M. Y. 1998. Nutritional Label Usage of Chinese Consumers. British Food Journal. 100(1): 25-29. Tee, E. S. 1999. Nutrition of Malaysians: Where Are We Heading? Malaysia Journal Nutrition. 5: 87-109. Tee, E. S., Tamin, S., Ilyas, R., Ramos, A., Tan, W.L., Kah, S. L. & Kongchuntuk, H., 2002. Current Status of Nutritional Labeling and Claims in the South-East Asian Region: Are We in Harmony? Asia Pacific Journal Clinical Nutrition. 11: 80-86. Teisl, M. F. & Levy, A. S. 1997. Does Nutrition Labeling Lead to Healthier Eating? Journal of Food Distribution Research. 28(3): 18-27 United States Food and Drug Administration. 1978. Consumer Demand for Nutritional Labelling. New York: NY. United States Food Marketing Institute. 1990. Trends: Consumer Attitude and the Supermarket DC: The Institute Washington. Verbeke, W. 2005. Consumer Acceptance of Functional Foods: Socio-demographic, Cognitive and Attitudinal Determinants. Food Quality and Preference. 16: 45- 57 Wang, G., Fletcher, S. M. & Carley, D. H. 1995. Consumer Utilization of Food Labeling as A Source of Nutrition Information. Journal of Consumer Affairs. 29: 368- 380. Whitney, E. & Rofles, S. R. 2005. Understanding Nutrition. 10th Edition. USA: Thomson Wadsworth. World Health Organization (WHO). 1995. Tobacco or Health. http://www.wpro.who.int/rcm/en/archives/rc45/WPRRC45R15.htm World Health Organization (WHO). 2003. The Impact of Chronic Diseases in Malaysia. http://www.who.intJchp/chronic disease report/enl Williams E. R. & Caliendo, M. A. 1994. Nutrition Principles, Issues and Applications. USA: McGraw-Hill Inc. Zhang, C. & Farley, J. E. 1995. Gender and the Distribution of Household Work: A Comparison of Self-reports by Female College Faculty in the United States and China. Journal of Comparative Family Studies. 195-203.

Consumer use of nutritional labelling: Individual characteristics, behavioural and attitudinal factors

Similar Items