The relationship between perceived values, customer satisfaction and brand loyalty in the context of mobile service providers
This dissertation reports the results of the study focused on describing and understanding the determinants of brand loyalty and the mediating effect of customer's satisfaction in using various mobile phone services. The researcher seeks to contribute to the development of a conceptual framewor...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/7136/1/mt0000000244.pdf |
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