Examining hedonic motives and external factors affecting impulse buying of apparels among consumers in Kota Kinabalu

The purpose of this study is to examine the influence of hedonic motivations and external factors on impulse buying in the context of apparels. In this study, hedonic motivations is conceptualized as a multidimensional construct which consists of six dimensions (i.e adventure shopping, gratificatio...

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Bibliographic Details
Main Author: Intan Mudhrika Ayu Jihek
Format: Thesis
Published: 2013
Online Access:https://eprints.ums.edu.my/id/eprint/8935/1/mt0000000315.pdf
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