External and internal factors of impulse buying behaviour in reference to gender
Only few past researches had examined external and internal factors of impulse buying behaviour between male and female consumers. The main objective of this research is to study impulse buying behaviour among male and female consumers in Kota Kinabalu. External and internal factors that studied ar...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/8936/1/mt0000000316.pdf |
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