External and internal factors of impulse buying behaviour in reference to gender
Only few past researches had examined external and internal factors of impulse buying behaviour between male and female consumers. The main objective of this research is to study impulse buying behaviour among male and female consumers in Kota Kinabalu. External and internal factors that studied ar...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2013
|
| 主題: | |
| 在線閱讀: | https://eprints.ums.edu.my/id/eprint/8936/1/mt0000000316.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|