Effect of restaurant image on customer satisfaction and repatronage intention towards fast food restaurants: The moderating role of brand choice
The purpose of this study is to examine the effect of restaurant image on customer satisfaction and re-patronage intention towards fast food restaurant. This study also aims to examine the moderating role of brand choice on the relationship between restaurant image and re-patronage intention. In th...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/8961/1/mt0000000334.pdf |
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